You never get a second chance for a first impression.
Here again, I worked very closely with craftsmen. The goal was to design unique, beautiful, perfect containers for very high-end jewellery. Practical aspects had to be taken into consideration too, such as easy opening and fastening, sizes with regard to travelling, handbag sizes, etc. Other factors included safety, softness of the materials for protection and choice of colour so as not to overwhelm the product's own sparkle.